Managed service providers (MSPs) have for years relied on traditional sales strategies, including cold calls, door-to-door outreach and creating sales teams from the beginning. But in the age of digitalization, that approach is beginning to crack. This strategy is not only dangerous, but it is also obsolete because of its high expense along with the long time it takes to ramp-up and the short duration of sales representatives. While many other B2B sectors have changed to put sales ahead of marketing However, a lot of MSPs are spending a lot on outbound marketing strategies that bring low returns.
It’s like placing the cart in front of the horse to rely solely on sales. Even the most effective salespeople may struggle if they don’t have a constant flow of prospects. This is the reason why forward-thinking MSPs are shifting on to pay-per click advertising to offer MSPs a smarter way to generate leads that are already searching for the services they offer.
What is it that makes PPC for MSPs so efficient?
PPC for MSPs offers an immediate connection to customers looking for services such as managed IT cybersecurity, or helpdesk outsourcing. PPC is more effective than cold outreach as it is able to identify demand in the moment it is triggered.
MSPs are able to appear on the first page of Google, targeted LinkedIn feeds and even YouTube videos for mid-sized and small business decision makers. This type of advertisement does more than just increase visibility, it brings in-market leads that are far more likely to convert.
It is also much easier to measure the ROI of your investment than traditional sales strategies. Instead of guessing which calls might be destined to a particular place, you are able to be able to see precisely the ads that are working as well as which keywords are generating the most results and what your real cost per lead is.
The reason most campaigns fail is because they lack the necessary know-how
A successful PPC campaign will require more than simply boosting your Facebook status or choosing a few Google Keywords. MSPs have a specific audience, and reaching that audience effectively requires industry-specific knowledge. That’s where a specialized MSP PPC agency makes all the difference.
A qualified MSP advertising agency knows how to:
Communicate directly with business issues such as downtime security threats, downtime, or unreliable support.
Build ad campaigns that align with MSP services and packages.
Create landing pages that convert interest into inquiries.
PPC campaigns without this level of details can quickly turn to be costly experiments. If properly managed PPC campaigns are powerful growth engines.
Marketing First, Sales Second: A better growth path
It’s becoming more normal for marketers to recruit an sales team prior to investing in their marketing. More MSPs are beginning to realize that demand generation has to come first. When marketing is in place and sales teams are working, they spend less time looking for customers and more time closing.
This is why PPC is a crucial role. It fills the top of the funnel with warm leads, allowing founders and teams to focus on creating value rather than chasing cold prospects. It’s best to start expanding the sales team after you have a steady flow of traffic coming in.
MSPs can scale up more efficiently using this marketing-driven model, while saving time and money. Plus it connects with today’s buyers at the point they’re already online.
Final Thoughts
If your MSP is still relying on outdated sales-heavy strategies, it may be an appropriate time to look at the situation and reconsider. There’s a more effective, viable option that is more sustainable and begins by reaching out to those who are already seeking the solutions you provide.
Pay-per-click marketing isn’t all about just getting clicks, it’s about gaining clients. You can now escape the unpredictability of cold outreach with the help from an MSP PPC or MSP advertising company. Marketing has become more than optional It’s an essential part of your business.